High-End Entertainment for Luxury Bus Travel

Challenge
Ho-Hsin operates in the highly-competitive long-distance bus market in Taiwan, running luxury coaches between all of the major cities on the island including Taipei, Taichung, Chiayi, Tainan, and Kaohsiung. To boost its market-leading reputation for comfort and service, Ho-Hsin decided to equip its fleet of Platinum Couchette buses with state-of-the-art equipment, including luxurious reclining chairs and an interactive AVOD (Audio Video On Demand) entertainment system aimed at providing a more engaging passenger experience for journey that can last for over five hours.
As part of this project, Ho-Hsin requested VIA and Matrix Vision Co Ltd to develop a state-of-the-art interactive entertainment system with the ability to play a wide selection of movies, TV shows, cartoons, and games as well as browse the Internet. In addition to supporting the most demanding HD video file formats, the system also had to be extremely reliable with the ability to operate 24/7 while withstanding the rigors of the road.
Solution
VIA and Matrix Vision Co developed a customized all-in-one entertainment system with a 10.2” LCD touch screen that is integrated into the reclining chair system. Powered by the WonderMedia WM8980 dual-core Cortex-A9 SoC, the system features a customized version of Android 4.2 and allows passengers to choose from a wide selection of films, digital TV programs, cartoons, and games through an intuitive, user-friendly interface. Other features include an Internet browser as well as passenger advertising services.

The system can run content stored locally or from a server located on the bus, giving Ho-Hsin the flexibility to expand the scale and scope of its programming and apps in line with customer demand. With its high-speed wireless connectivity, the system also opens up interesting possibilities for the development of additional cloud-based services in the future.

 

Benefits
By giving passengers high-quality entertainment content and apps at their fingertips, the system enables Ho-Hsin to provide a unique experience for its customers and differentiate itself in the market place.
  • 24/7 reliability that can withstand the rigors of the road
  • Engaging customer entertainment experience
  • Improved customer satisfaction and loyalty
  • Increased market competiveness
  • Enhanced company image
  • Future scalability
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